Partnerships and collaborations within the iGaming space are becoming more common as operators and developers are looking to expand the selections that are available to players – it’s no surprise then when an industry leader with pick up a new acquisition or sign a new partnership for this very reason and that’s exactly what has happened with Relax Gaming. The Estonia based gaming platform has a large number of casinos under its belt already, and it’s latest agreement means bringing in a much larger international base with some big titles that have already succeeded on market.
The partnership had been s signed with the online operator of Lottoland – boasting 15-million strong userbase and boasting big titles like Temple Tumble, Snake Area, and others, this will give a big injection of new player interest and bolster the numbers of players and game favorites that were already present from the Gibraltar based operator that was also active in up to fifteen different markets, with a combined high-priority list of markets for both operators – like any acquisition there is always the chance that a number of players will decide to choose a different service, but this one doesn’t appear to have had much backlash and has already received the majority of support that it needed.
Both operators have spoken praise for the other too – stating that the increased visibility shows the commitment for continued growth and delivering the best games, as well as suggesting that partnering with an industry leading brand may double on these efforts too – CEO of Lottoland would also say that their ideal supplier partner is one that can bring something new and unique whilst also expanded and complementing its core product of lottery too which it certainly seems to have found.
There isn’t any information on to what tune the deal was signed but given the size of both it’s expected to be quite substantial, and time will ultimately tell whether or not the deal can be considered a success with metrics in player numbers and regions being important to monitor through the games operation, but given this is one of many in a recent string of larger acquisitions, it certainly won’t be the last that iGaming players and enthusiasts will see, and then next may have a substantial impact on the many iGaming business that are also looking to grow in a fast, and secure fashion too.